Content creation; Hackett London x The Debonair
As influencer marketing grows, iconic brands such as Hackett London are embracing its value. It’s fair to say, being on trend isn’t just for social media. Fashion brands in particular are leveraging individual creators to increase their exposure. Momentum Social have proven experience, creating brand content and managing the influencer process. The in-house team have experience working with almost every major fashion brand, with a strong ethos for managing the process correctly.
Staying on trend
In response to AW17’s most popular menswear trend, Momentum worked with The Debonair on Hackett’s latest roll neck and overcoat collection. Furthermore, writing about two other popular brands; Moss Bros and Burton Menswear. The campaign itself received over 28,000 impressions on Instagram, demonstrating the benefit of utilising the channel for marketing purposes.
Fashionable content creation
After working with both male and female influencers, across fashion, fitness, motorsport and more. Momentum know what it takes to produce high-quality content, which achieves ROI. Using the latest technology, the in-house Momentum team can attend locations and produce fully-edited photo and video content. Furthermore, the team can also provide detailed briefs and structured contracts to ensure any third party content meets client requirements.
Managing the influencer marketing process
As an industry, influencer marketing and blogging is only just reaching its peak. Therefore, in some cases the process can be inexperienced and miss-managed. The Momentum team have the ability to construct effective legal contracts, which protect both brands and influencers from late payments and non-delivery of content. Furthermore, act as a one-stop-shop for identifying and briefing appropriate candidates, then managing the relationship right through to campaign completion.