Kicks don’t come for free! Influencer activity with Goodwin Smith
Goodwin Smith design and manufacture quality leather footwear for men. They operate in a highly-competitive UK market. Therefore, in order to stand out from the crowd, they like to bend the rules a bit! GS are a lavish brand with rebellious tendencies and are more than comfortable shouting about it. Members of the GS Club include; professional footballers, celebrities and most recently bloggers and an influencer or two!
A reliable wingman
Just like a pair of Goodwin Smith shoes, Momentum Social are the perfect wingman; opening doors into the world of influencer marketing. Regular communication with the GS team has developed relationships and most importantly quality content for their campaigns.
Standing out in a competitive market
Goodwin Smith are experts at marketing lad-culture, which allows them to stand out from their competitors. However, to build credibility as a brand, GS needed budget-friendly connections. Aside from their work with Premier League newbies Huddersfield Town. Goodwin Smith now aim to get as many shoes on as many influential people’s feet as possible.
Working with Momentum has been easy and a pleasure, they understand the market and how to generate tangible results. Their connections have been very helpful; therefore, we will continue to work with them as a brand. Jack Dyson, Brand Manager at Goodwin Smith.
Developing influencer marketing strategy
In the future, Momentum and GS plan to develop a series of networking events. In order to facilitate brands-influencer engagement within a fun, informal atmosphere. The events provide time for networking as well as content creation. Furthermore, it creates a platform for brand partnerships and a valuable opportunity to feature complimentary products as part of the events.
Momentum look forward to building an influencer guest list as Goodwin Smith party their way through 2018. Furthermore, we look forward to wearing a few of the new designs and cross-collaborating with our other clients.
Look out for Goodwin Smith on the @momentumsocial_ Instagram feed